Attach
Every unit ships with a unique passa QR card or label.
Founding partner cohort · 12 brands · closes 31 August 2026
Gift the story, not the thing.
passa turns one gift into a living lineage of giving. Your customer keeps what they received — and pays it forward with a new gift, linked to the same story. You stay credited at the origin. No coupons, no cashback, no referral tricks.
Built for premium gifting brands — artisan, wellness, spiritual, and considered-DTC — where the gift already carries meaning.
1,000 launch units183 scans tracked27 continuations
Pilot productPremaNature Phoenix Pyramid
Each box carries a card: scan to discover the chain.
Passa cardThis gift carries a story.
Scan before you continue it.
Phoenix Pyramid chain · 4 gifts deep
1
Mumbai · Priya seeded the chain with a Phoenix Pyramid, with thanks
2
Delhi · Arjun was moved, and continued it with a jar of local honey
3
Bangalore · Meera passed the feeling forward with a potted jasmine
4
You are here
How it works
One scan. One lineage of gifts that keeps growing.
Receive
The recipient scans and sees who gave it, why, and the whole chain before them.
Continue
They keep their gift, then buy or give something new and scan to add it as the next link. The lineage grows; your brand stays credited as its origin.
Live implementation
We put passa on a real product before asking you to.
The Phoenix Pyramid pilot shipped with 1,000 passa cards. In the first operating window, 183 scans created 27 recorded continuations across 8 cities — with no coupons, cashback, or referral mechanics. We built passa on our own product first, so you're not the experiment.
183 scans tracked27 continuations8 cities reached
View the productFor brands
Human to the receiver. Useful to the operator. Profitable without discounts.
Referral programs grow by giving margin away. passa grows when a recipient chooses a new full-price gift and adds it to the lineage — the original brand remains visible as the story's source.
Origin attribution
See every chain you started: depth, cities, purpose themes, and continuations — credited to you, without turning customers into referrers.
A story worth keeping
The receiver gets a real memory attached to the gift, not a discount prompt or a generic landing page.
Works with your stack
Start with labels or a Shopify-connected reveal flow. passa runs the chain layer and dashboard.
Unlocks
The experience deepens as chains grow.
Pilot-ready: Cause-linked giving
Attach a pledge to a campaign and every continuation becomes a funded act of giving. The chain moves because people choose to pass it on; you fund the cause as the story spreads.
Founding cohort: Verified presence
Creators, founders, practitioners, and organisations can carry a trusted marker when they seed or continue a chain — without turning it into advertising.
Pricing
Choose the smallest path that proves the chain.
Most brands start with Lineage. QR labels are for unbranded tests; Corporate is for campaigns and employee or client gifting. Founding rates are locked for twelve months.
Activated
FreeBasic chain activation for small experiments.
Lineage
₹15,000 / monthFounding rate ₹7,500 / month. Best for retail brands starting with a few SKUs.
Constellation
₹50,000 / monthFounding rate ₹30,000 / month. Multi-product, exports, API, and richer placements.
Compare details
Monthly fee
- Activated
- Free
- Lineage
- ₹15,000 (~$180)
- Constellation
- ₹50,000 (~$600)
Founding rate
- Activated
- -
- Lineage
- ₹7,500 / month
- Constellation
- ₹30,000 / month
QR labels / month
- Activated
- -
- Lineage
- 500
- Constellation
- 2,500
Products onboarded
- Activated
- -
- Lineage
- Up to 3
- Constellation
- Up to 15
Dashboard
- Activated
- Basic view
- Lineage
- Full + exports
- Constellation
- Full + exports
Branded reveal page
- Activated
- -
- Lineage
- Included
- Constellation
- Included
Pledge mode
- Activated
- -
- Lineage
- Cap ₹2,00,000
- Constellation
- Uncapped
Admin seats
- Activated
- 1
- Lineage
- 3
- Constellation
- 10
API access
- Activated
- -
- Lineage
- -
- Constellation
- Included
| Monthly fee | Free | ₹15,000 (~$180) | ₹50,000 (~$600) |
|---|---|---|---|
| Founding rate | - | ₹7,500 / month | ₹30,000 / month |
| QR labels / month | - | 500 | 2,500 |
| Products onboarded | - | Up to 3 | Up to 15 |
| Dashboard | Basic view | Full + exports | Full + exports |
| Branded reveal page | - | Included | Included |
| Pledge mode | - | Cap ₹2,00,000 | Uncapped |
| Admin seats | 1 | 3 | 10 |
| API access | - | - | Included |
Personal gifting
Not applying as a brand? Try passa on one real gift.
Create a free QR, attach it to any gift, and let the receiver open the story before they continue the chain. No brand setup, no payment, no commitment.
Free for personal gifting. Partner plans add branded attribution, dashboard access, exports, and campaign controls.
Create the QR
Add the giver, receiver, occasion, and a note that makes the gift feel alive.
Stick it on a gift
Download the QR card, print it, or send it alongside a digital gift.
Begin the lineage
The receiver scans, reads the story, and can pass the feeling forward.
Questions
The practical things buyers ask first.
Referral programs pay people to recruit buyers, usually by discounting. passa never discounts. There's no coupon, cashback, or reward for passing — people continue a chain because the gift meant something. You grow because each continuation is a new gift bought at full price, and you're credited as the chain's origin.
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Cohort closes 31 August 2026
Apply to become a founding partner.
Twelve founding brand slots, globally. No payment or contract at this stage — this books a 30-minute founder intake call.
